Getting at Google

Self promotion is all important in business, and the Internet is today's Main Street. It may not always be clear why you need a shop there, but without one, a business person can seem backward. However, Google recently altered it search algorithm to improve results for users by prioritizing original content over republished material.

Google had this to say to NPR:

"The sites that do put a little bit more individual care and attention and work into the content of their site — whether it be a product description, or a blog post," says Matt Cutts, Google's lead engineer on the Panda update, "those are the ones that users tend to prefer a little bit more and appreciate."

The lesson is: in order to keep up with business, you also must keep up with your website. Attract new business though fresh, original content. Suddenly, everyone has to be a writer!